Tuesday, January 08, 2008

Client Discontent Up 20% in 2007

+ A record $27.5 billion in business went into play in 2007. This blows away the previous record of $22 billion set in 2005. Two quotes from the article:
"Clients continue to look for fresh ideas and remain less than satisfied with the strategic partnerships and thinking that they are getting out of their agencies," said Mark Sneider, U.S. managing director at brand consultancy Reardon Smith Whittaker, Cincinnati.
Robert Passikoff, president of Brand Keys, New York, said the issue is "no [agency] really does it any better than the others, but they all claim to have their secret sauce."

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