+ So what do you think of GlaxoSmithKline’s Lactacyd vaginal cream ad created by Grey Amsterdam?
It's different, I'll give it that. But do I really need to see the "kitty" POV? I would say that I'm somewhat surprised that the ad was created by a female creative team. Seems something more that the guys would come up with...at least on first pass. And as someone pointed out, it's not really clear what the benefit of the product is or why you should use it.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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