Monday, March 09, 2009

What's it take to be a good Creative Director?

+ A worthy read, whether you are the CD or you want to see how yours stacks up. Rant: What Makes a Good Creative Director - Part 1.
Themes from Part 1 include:
The creative director is the last line of defense.
The creative director doesn’t play politics with creatives.
The creative director gives specific feedback.
The creative director is well-versed in all crafts.
The creative director is a selfless creative.
The creative director is not your best buddy.
The creative director knows the latest trends.
The creative director will hire great creatives.
The creative director is well-read.

Looking forward to reading part 2.

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