Caffeinated posts from a Creative Director/Copywriter/Strategist.
The video is certainly catchy. Im not really sure how well it sells to kids though.
I don't think it's intended to sell to kids. I think parents are the target for this spot. BK put out this info about the topic of targeting kids: "BK points out that the Kids Meal is a "value-based offer aimed at adults" and requires an adult BK Value Meal purchase. The commercial is intended to appeal to adults who take their kids to BK, and as with all BK adult advertising campaigns, it is being shown "only during shows targeting adult audiences," the company states. The commercial "is intended to show that even adults can have fun, laugh and be silly with entertainment genres -- such as rap and pop culture icons -- that have become part of everyday life."The chain has developed a second, "completely different" SpongeBob advertising campaign for kids that is currently airing on kid-targeted programming, BK adds."
It seems to me that most BK ads target a very small segment, which could be either great or awful.Their targeting appeals to men ages 18-40 who like Family Guy-esque humor. I personally fit into that demo but unfortunately BK doesn't have anything on their menu (that I know about) that I would by and eat. See my post on BK's Kingons commercial at: http://adgadget.tumblr.com/post/104364353
Sir Mix-A-Lot helps BK shill some kid's meals featuring Sponge Bob...:D Thanks Nice VideoGoood
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