Friday, November 27, 2009

I am Ram vs I am Jeep

+ The other day while watching some TV after a long day at the office I noticed two ads that seemed a bit similar. One was for Dodge Ram with based off the idea of "My name is Ram". Shortly after seeing this, there was another ad for Jeep using the concept "I am Jeep."

According to Adage, the "My name is Ram" campaign was created by the Richards Group in Dallas.
The first spot, titled "Manifesto," was narrated by agency founder Stan Richards. The theme is "I am Ram," and it uses a montage of photos as the narrator says things such as "I am fueled by optimism and a can-do spirit," and "I will not yield. I will not coast to a stop. My name is Ram.

And, similarly, the general campaign for Jeep (also owned by Chrysler) was handled by Chrysler's multicultural shop, GlobalHue, Southfield, Mich., with the theme "I live. I ride. I am. Jeep."

According to a post on the Chrysler blog, they claim, "We think the ads sum up the brand's unique lifestyle and re-establishes one of the most recognizable brand names in the world with a new look, feel and attitude." Funnily enough, they don't even mention the Ram campaign on their blog.

So I have to wonder. Did Chrysler get pitched one idea that they decided to use for both brands? Feels like it.

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