For the second year in a row, we created an experience for Dunkin' Donuts for their Create Dunkin's Next Donut contest. To get the word out prior to the contest starting, we created a video pushed out on the web which also was used at the TD Banknorth Garden during Celtics and Bruins games.
Watch the teaser video:
For the first year, people could only create a donut, share it, download it and submit it. This year, we created the My Donuts section which allows for saving all your creations and the ability to go back and enter your best one. We also modified the downloading of your creation to provide 3 sized wallpapers that leveraged the iconic "Dunkie". As of now it's been a week and the numbers are promising.
Check out the experience at www.dunkindonuts.com/donut.