+ I've posted a detailed review of all the Super Bowl ads over at Adland.tv. But I wanted to post a couple thoughts here on a few things that I started to touch on there.
I did an experiment this year which was to avoid as much of the hype pre-game as I could about the ads. For the past 8 years or so, I've been doing the Super Bowl Ad Spoiler for Adland.tv, and I wanted to see if not knowing what was coming would make the ads more special, more inspiring. Sadly, that didn't seem to be the case. And this year, it seemed like even more ads and teasers were pushed out to try to build PR buzz ahead of the airing.
For me, personally, here is a look at the ads that stood out or flopped, and why.
Coca Cola - Border Guards
Silverado - Tommy
Chrysler - Detroit
BMW x3 "Made in America" spot.
Chevy Cruize Eco - Misunderstanding
Go Daddy - New Girl/Joan Rivers
GroupOn - Tibet
Now, these are just my opinions. But, what I find even more interesting is that depending on which poll you look at for post-game response for favorite ads from the masses, you get a different winner. That should say something to us. There's a hidden nugget of truth and information there that should be leveraged in some way as we move forward.
I say, enough of the stereotypical and expected with animals, celebrities (both A and B-list folks), guys getting hurt, guys being stupid. Don't we think it's time to get past this crap and move on to using some new tactics? I do.