Monday, March 14, 2011
A Copy Lesson: Put an end to "this x day" headlines
+ Every holiday we see it. Ads that tout stuff like "This St. Patrick's Day" or "This Mother's Day" in headlines all over the place. Is there a reason we need to use "this"? How about "for" instead?
Are you afraid I might see your ad and think it's for next mother's day? Or, perhaps you might mean last Mother's Day. Honestly, it peeves me to no end.
It's not necessary and just makes your copy longer, without good reason. So let's please just cut it out.