+ The newest TomTom campaign features John Cleese in a series of 6 online videos. What's interesting is that none of the videos show TomTom, or how TomTom helps you out of a jam. The online video pre-launch will soon be accompanied by an online and offline campaign. The videos and campaign are created by Pool Worldwide. Dutch media agency MEC is responsible for media tactics and planning. Content and Motion created the global social media and PR strategy.
John Cleese and the selfish bastard - A TomTom Break Free sketch
John Cleese likes traffic lights
John Cleese tries to manage his anger
John Cleese on honking horns
AdStract is doing global seeding and outreach