Monday, June 13, 2011

John Cleese for TomTom

+ The newest TomTom campaign features John Cleese in a series of 6 online videos. What's interesting is that none of the videos show TomTom, or how TomTom helps you out of a jam. The online video pre-launch will soon be accompanied by an online and offline campaign. The videos and campaign are created by Pool Worldwide. Dutch media agency MEC is responsible for media tactics and planning. Content and Motion created the global social media and PR strategy.

John Cleese and the selfish bastard - A TomTom Break Free sketch

John Cleese likes traffic lights

John Cleese tries to manage his anger

John Cleese on honking horns

AdStract is doing global seeding and outreach

No comments :

Related Posts Plugin for WordPress, Blogger...