Sunday, July 17, 2011

The "new" testimonial ad: enough already

+ Maybe it's just me, but I'm getting a bit tired of the new "look we swapped shit on you" reality/webcam/focus group-type ads. Crispin Porter + Bogusky seem to be the kings of this kind of ad, especially for clients like The Truth, Coca Cola, Burger King, Microsoft and Dominos.

Coke Zero "punks" lawyers - 2006

The Truth campaign (with Arnold Worldwide) - this continues to be a staple of the their TV and web videos.

Whopper Freakout - 2007

Microsoft - IE8 - 2010

Microsoft Windows - Personal PC Store - 2011

Dominos Pizza - 2010 & 2011

Most recent is from Grey NY for Fabreez. Based on the style of the ad, I did think it was a CP+B spot at first. I guess that's a sign that they have become a bit formulaic.


I suppose this is now the new "testimonial" ad. < scarcasm >yay< /sarcasm >

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