+ Maybe it's just me, but I'm getting a bit tired of the new "look we swapped shit on you" reality/webcam/focus group-type ads. Crispin Porter + Bogusky seem to be the kings of this kind of ad, especially for clients like The Truth, Coca Cola, Burger King, Microsoft and Dominos.
Coke Zero "punks" lawyers - 2006
The Truth campaign (with Arnold Worldwide) - this continues to be a staple of the their TV and web videos.
Whopper Freakout - 2007
Microsoft - IE8 - 2010
Microsoft Windows - Personal PC Store - 2011
Dominos Pizza - 2010 & 2011
Most recent is from Grey NY for Fabreez. Based on the style of the ad, I did think it was a CP+B spot at first. I guess that's a sign that they have become a bit formulaic.
I suppose this is now the new "testimonial" ad. < scarcasm >yay< /sarcasm >