Wednesday, August 31, 2011

Why Copywriters need to care about typography


+ If you're a copywriter, you might think something like typography is a thing that is only in the realm of designers and art directors. But, you should think again. Typography is the design of your words. It's what visually communicates or reinforces what your words are getting across. It's what makes your words legible and adds extra impact and meaning to them.

Now, I'm not saying copywriters should be typography experts. But there should be an understanding when looking at the layout of your words if it's working or not. Should the font be more bubbly and fun? Serif and serious? Is that grunge font affecting the ability to read what the words are actually saying? Here is an example of bad font choices.

Are letters being touched or hit by the characters from the lines above or below? Is just one word left on a line (called a "widow")? Are words breaking and requiring hyphenation?

When it comes to web design, typography overall has less love than it does in print or broadcast. It's rather sad, but perhaps a remnant of the fact that many early web designers were more technologists than designers. This is changing--thanks to the mighty Design Gods.

But, dear Copywriters, it is also your job to stand up for your work and make sure that intent and creativity doesn't die by the hands of bad typography.

You can find thousands of articles on the web about the topic of typography with a simple search. Here are a few links to read and check out:

Web Typography Sucks - A good selection of links and slides and audio of the presentation from SXSW 2007.

Smashing Magazine has a plethora of resources on typography.

8 Rules for Creating Effective Typography - I think it's missing a couple things but, has a good list of basics.

Bad typography kills good web content. Yes.

Here's an introduction to web typography.

Some fun with Crimes Against Typography.

47 comments :

Sadhana Rathore said...

Excellent post, I learned something new and challenging one in this task. Update more info.
Web Designing Course in chennai
web designing training in chennai
Web Development courses in Chennai
AngularJS Training in Chennai
PHP Training in Chennai
gst Training in Chennai
ReactJS Training in Chennai
Web Designing Course in Velachery
Web Designing Course in T Nagar
Web Designing Course in OMR

Patell Priya said...

Thank you much more for your valuable information, keep going touch with us!
Power BI Training in Chennai
Power BI Training Fees in Chennai
Embedded System Course Chennai
Linux Training in Chennai
Advanced Excel Training in Chennai
Oracle DBA Training in Chennai
Spark Training in Chennai
JMeter Training in Chennai
Appium Training in Chennai
Unix Training in Chennai
Power BI Training in Velachery

Adhuntt said...

Great blog thanks for sharing Instagram and Facebook have provided an amazing place for new brands to grow and flourish. We can find the perfect niche for your brand on the best social media platforms. Marketing through social media brings forth global audience without all these physical boundaries.
digital marketing company in chennai
seo service in chennai
web designing company in chennai
social media marketing company in chennai

Karuna said...

Nice blog thanks for sharing Evolve past boring simple rooftops and bling them up by converting your upstairs to a terrace garden. Interested? Get your very own at Karuna Nursery Gardens - the best terrace garden service in Chennai.
plant nursery in chennai
rental plants in chennai
corporate gardening service in chennai

Pixies said...

Excellent blog thanks for sharing Run your salon business successfully by tying up with the best beauty shop in Chennai - The Pixies Beauty Shop. With tons of prestigious brands to choose from, and amazing offers we’ll have you amazed.
Cosmetics Shop in Chennai

Chris Hemsworth said...

I have been reading for the past two days about your blogs and topics, still on fetching! Wondering about your words on each line was massively effective. Techno-based information has been fetched in each of your topics. Sure it will enhance and fill the queries of the public needs. Feeling so glad about your article. Thanks…!
magento training course in chennai
magento training institute in chennai
magento 2 training in chennai
magento development training
magento 2 course
magento developer training

Indpac said...

Very useful blog thanks for sharing IndPac India the German technology Packaging and sealing machines in India is the leading manufacturer and exporter of Packing Machines in India.

priya said...

I have been reading for the past two days about your blogs and topics, still on fetching! Wondering about your words on each line was massively effective.
php online training in chennai
php programming center in chennai
php class in chennnai
php certification course
php developer training institution chennai
php training in chennnai
php mysql course in chennai
php institute in chennnai
php course in chennnai
php training with placement in chennnai
php developer course

priya said...

Nice post. Thanks for sharing! I want people to know just how good this information is in your article. It’s interesting content and Great work.
appium online training
appium training centres in chennai
best appium training institute in chennnai
apppium course
mobile appium in chennnai
mobile training in chennnai
appium training institute in chennnai

shreekavi said...


Amazing Post. keep update more information.
Selenium Training in Chennai
Selenium Training in Bangalore
Selenium Training in Coimbatore
Selenium Course in Bangalore
Best Selenium Training in Bangalore
Selenium training in marathahalli
Selenium training in Btm
Ethical Hacking Course in Bangalore
Tally Course in Chennai

w3webschool said...

Thanks for sharing this valuable information to our vision. You have posted a worthy blog keep sharing.
Digital Marketing Course In Kolkata
Web Design Course In Kolkata
SEO Course In Kolkata

Unknown said...

Greetings! Very helpful advice within this article! It's the little changes which will make the most view info important changes. Thanks for sharing!

dhishageetha said...

Amazing Post. keep update more information.
Aviation Academy in Chennai
Air Hostess Training in Chennai
Airport Management Courses in Chennai
Ground Staff Training in Chennai
Aviation Courses in Chennai
Air Hostess Training Institute in Chennai
Airline Courses in Chennai
Airport Ground Staff Training in Chennai

akshaya said...

Learning technological skills seems to be the important thing in this modern era. I thank you for being instructive and kind in this write-up. Web Designing Course Training in Chennai | Web Designing Course Training in annanagar | Web Designing Course Training in omr | Web Designing Course Training in porur | Web Designing Course Training in tambaram | Web Designing Course Training in velachery

subha said...

Yeoman Training Yeoman Training CommonJS Training in Chennai CommonJS Training Gulp TrainingGulp Training Grunt Training in Chennai thanks a lot
Ai & Artificial Intelligence Course in Chennai
PHP Training in Chennai
Ethical Hacking Course in Chennai Blue Prism Training in Chennai
UiPath Training in Chennai

bill.wood said...

As far as degrees and formal education go, it's all good to have a PhD but not an absolute requirement. So start your data science training today and benefit with your newfound research capabilities as it becomes a secondary task at the back of the head. machine learning institute in hyderabad

Ethical Hacking Course said...

After reading your article I was amazed. I know that you explain it very well. And I hope that other readers will also experience how I feel after reading your article.
Ethical Hacking Course in Bangalore
Certified Ethical Hacker Course

Ethical Hacking Training said...

Wow! Such an amazing and helpful post this is. I really really love it. I hope that you continue to do your work like this in the future also.
Ethical Hacking Training in Bangalore
Ethical Hacking Training

Cyber Security said...

Thumbs up guys your doing a really good job. It is the intent to provide valuable information and best practices, including an understanding of the regulatory process.
Cyber Security Course in Bangalore

Ethical Hacking in Bangalore said...

I am impressed by the information that you have on this blog. Thanks for Sharing
Ethical Hacking in Bangalore
Certified Ethical Hacker Course

Business Analytics Course in Hyderabad said...

I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.
Data Science Training Institute in Bangalore

Best Data Science Courses In Bangalore said...
This comment has been removed by the author.
Best Data Science Courses In Bangalore said...

Great post i must say and thanks for the information.
Best Data Science Courses in Bangalore

DataScience Specialist said...

I finally found great post here.I will get back here. I just added your blog to my bookmark sites. thanks.Quality posts is the crucial to invite the visitors to visit the web page, that's what this web page is providing.
Data Science Course in Bangalore

DataScience Specialist said...

It has fully emerged to crown Singapore's southern shores and undoubtedly placed her on the global map of residential landmarks. I still scored the more points than I ever have in a season for GS. I think you would be hard pressed to find somebody with the same consistency I have had over the years so I am happy with that.
Data Science Training in Bangalore

Devi said...

Informative blog post. Thanks for this useful Post. oracle training in chennai

Keerthi SK said...

I was following your blog regularly and this one is very interesting and knowledge attaining. Great effort ahead. you can also reach us for
web design company in chennai
web development company in chennai
website designers in chennai
website designing company in chennai
web design in chennai
website development company in chennai

Business Analytics Course said...

I want to thank you for your efforts in writing this article. I also hope the same better job from you in the future. In fact, her creative writing skills inspired me to start my own Blog Engine blog now. Blogs are really spreading their wings quickly. Your writing is a good example.

Business Analytics Course in Bangalore

Data Analytics Course said...

I'm glad I found this blog! Occasionally, students want to know the keys to writing productive literary essays. Your first-class knowledge of this great job can become a suitable foundation for these people. Good

Data Analytics Course in Bangalore

Tableau Course said...

Very informative message! There is so much information here that can help any business get started with a successful social media campaign!. Tableau Course in Bangalore

Data Science said...

Top quality blog with very informative information found very useful thanks for sharing.
Data Analytics Course Online

Pankaj Singh said...

I’m really happy with this informative blog, thank you so much for sharing this. Ogen Infosystem infosystem is a leading Web Designing and SEO Service provider in Delhi, India.
Website Designing Company in Delhi

360digiTMG Training said...

Nice blog and absolutely outstanding. You can do something much better but i still say this perfect.Keep trying for the best.
Data Science Training in Hyderabad

Subham said...

Great Content & Thanks For Sharing With oflox. Do You Want To Know How To Make Money From Mitron App

Shayari Night said...

Webocity is website development company in delhi ncr , Best Website designing company in Delhi, We Offer Best Digital Marketing services in Delhi.

Webocity Technologies said...

We're the #1 Best Digital Marketing Agency in India . We offer Web Design, SEO, PPC, Social Media & Content Marketing Services all over the world

Webocity Technologies said...

Hailing from the prestigious PGIMER, Chandigarh, Dr. Manish Budhiraja, is a dynamic & experienced Neurosurgeon whose expertise is in complex Brain & Minimally Invasive Spine surgeries. He has specialization in Brain and Spinal Tumor surgeries, Minimally Invasive Spine Surgeries, Spinal trauma and Fixation, Pituitary Tumors and Functional Neurosurgery including Deep Brain Stimulation
Doctor Name- Dr. Manish Budhiraja {MBBS, MS (Surgery), M.Ch (Neurosurgery)}
Address- Alchemist Hospital Rd, Sector 21, Budanpur, Panchkula, Punjab 134112
Phone- 7888900544

Trending Technologies said...

Fantastic article and excellent topic with valuable information thanks for sharing.
Data Science Course in Bangalore

Priyanka said...

Attend The Data Analyst Course From ExcelR. Practical Data Analyst Course Sessions With Assured Placement Support From Experienced Faculty. ExcelR Offers The Data Analyst Course.
Data Analyst Course

DataScience Specialist said...

I have to search sites with relevant information ,This is a
wonderful blog,These type of blog keeps the users interest in
the website, i am impressed. thank you.
Data Science Course in Bangalore

DataScience Specialist said...

I have to search sites with relevant information ,This is a
wonderful blog,These type of blog keeps the users interest in
the website, i am impressed. thank you.
Data Science Training in Bangalore

Artificial Intelligence Course said...

I am here for the first time. I found this table and found it really useful and it helped me a lot. I hope to present something again and help others as you have helped me.

Artificial Intelligence Course in Bangalore

Tech said...

I really enjoy every part and have bookmarked you to see the new things you post. Well done for this excellent article. Please keep this work of the same quality.
Artificial Intelligence course in Chennai

Tech Science said...

Fantastic blog with excellent information and valuable content just added your blog to my bookmarking sites thank for sharing.
Data Science Course in Chennai

Pradeep Appslure said...

Appslure is one of the best Software Development Company in Delhi. There are many Software development Companies in Gurgaon, Mumbai, Noida. Appslure have most satisfied clients.

360digiTMG Training said...


Very awesome!!! When I searched for this I found this website at the top of all blogs in search engines.

Data Science Training

Deekshitha said...

Informative blog
data science course in india

Related Posts Plugin for WordPress, Blogger...