+ I'm back from a 10 day trip to Europe. And during the trip I met up with people in the countries I visited. One of them was someone I had never met before in person.
This is not a completely unusual event for me. My maid of honor at my wedding flew in from Sweden and it was the first time we met in person. Another good friend of mine, I met for the first time in London when we had decided to take at trip together.
To so many, it seems odd. Granted in 2001 and 2007, it was much odder than it is today.
But, there's something in that. There's something exciting and fun about being able to connect with people who think the same, who share similar views, who get you--even though they happen to be 3000 miles away, and in another country.
And there's something to be said about this kind of gap that the digital age has brought about, broader than just finding a new friend.
The brands that use some of these universal thoughts for the way they approach their advertising and communication plans are also the ones that have the most fans in any place they are. They're the ones that have ad campaigns that resonate because they ladder up to more of a universal truth.