Think about creating ads and making bread have a lot in common.
Get the ingredients ready.
Strategy is like lining up your ingredients. Bakers measure out all their ingredients. Advertisers gather data points about their customers.
Mix the ingredients together.
Just like making a dough, crafting the creative brief is about bringing the components of your research together with client goals.
Let it rise.
The proofing process of breadmaking is like the ideation process of creativity.
Roll it out and shape it.
Apply the concepts to all the various media available.
Create it and bring the idea to life.
Analyze how well you did. Analytics might not be as tasty as a crunchy loaf of baguette, but it all depends on your point of view. I would say that it can be.