Monday, February 02, 2015

Super Bowl Ad Predictions for 2016

Now that the Super Bowl is past us and we have 364 more days (give or take) until the next one, I thought I'd share some predictions for next year's ads:

  • A brand will create a 20-year throwback ad featuring Steve Winwood & Higher Love:
  • Politically charged ads about red and blue states
  • Advertisers will flip on dadvertising and try to focus on momvertising, because MOM!
  • More pharma brands will advertise with their illustrated grossness
  • Ads will feature less children dying
  • An internet star will show some skin
  • There will be slapstick humor - someone will fall down/get punched/get hurt
  • Lettuce growers decide to do a :90 ad
  • Ads will try to find the funny again and leave the heartstrings alone (except maybe Budweiser, if they bring that un-aging puppy back again)
  • The Olsen twins will show up in a car ad
  • Technology will show us how disabled people can achieve anything

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