Subaru advert update
As mentioned earlier, Subaru got some complaints about an ad where a rabbit is released into the wild. Societies and groups for rabbits wanted them to pull the ad, and it has been done. At first Subaru was going to try to re-edit or alter the ad so the message they were trying to show came across more clearly. Why they didn't do this, I'm not sure but it seems that it would be more cost effective to just re-edit or make a small change as opposed to ditching the whole thing.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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