Monday, December 16, 2002

Universal Advertising Acceptance Article from NYTimes Magazine that looks at cross promotion and other ways advertisers are getting their branding/communications across than just conventional advertising. "But this year, as the Sims video game goes online, Intel and McDonald's have paid the gamemaker to ensure that its characters use the right microchips and eat the right hamburgers.....Is anyone really upset that Baz Luhrmann's Broadway production of ''La Boheme'' features gorgeous period billboards -- actual, paid, onstage advertising -- for Montblanc pens and Piper-Heidsieck Champagne?"
Dog doo bag advertising? Residents say no.

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