Monday ad news from adage.com
Bob Garfield looks at Miller's "Boobvertising"- " Ogilvy & Mather and its client were apparently so bedazzled by the publicity over their disgraceful "Catfight" stunt that they mistook that exercise in boobvertising for a strategy. Now they have built a campaign around sly references to the original spot, which you may recall featured a wrestling match between two busty babes."
The nonsense that passes for advertising wisdom- "Some of our forward thinkers preach radical change. The reality is that forces embracing the status quo are fighting a very effective rear-guard action."
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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