Monday, July 28, 2003

Cola for you, cola for me
"The stats on Vanilla Coke's plunge arrive just as another vanilla heads to the market: Pepsi Vanilla. Consumers should start seeing the drink in early August. Jabbonsky said the company has high hopes that the brand will boost sales for Pepsi, just as orange-flavored Mountain Dew LiveWire has done this summer. 'What we've seen with LiveWire is that it's had a very positive effect,' Jabbonsky said. While it's no surprise to see a falloff for new drinks, the question is whether they offer any lasting benefits."

"'dnL Believe in Green' is the tagline for the campaign, which reinforces dnL's uncommon color, differentiating it from the rest of the carbonated soft drinks on the market. The television campaign, which targets 12- to 24-year-old consumers, features a character known as Willie the Leprechaun, who serves as the dnL spokesperson and works to promote the new soft drink." I've always thought there haven't been enough leprechauns used in ads.

Adland has the buzz on the Chevy Chase ad for the Turkish alternative Cola 'Turka'.

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