Wednesday, July 09, 2003

Wishing I was somewhere else...
Bernstein-Rein Advertising Inc. Chairman and CEO Bob Bernstein confirmed Tuesday that he plans to open an advertising icon museum in Kansas City, possibly in the downtown Crossroads District.

Soup advert 'made misleading claims'- "A range of soup promoted as being high in vegetable goodness made misleading claims, the advertising has watchdog ruled. A magazine advert for Knorr Vie said the range provided up to three of the five daily portions of vegetables you need. The Food Commission, a healthy eating campaign group, said it was wrong to compare Knorr Vie with fresh vegetables when it contained added salt, sugar and fat."

WWF launches new campaign "Force for Nature" featuring Jessica Lange.

Mars and Nestle battle it out over 'have a break' in Australia.

Beef. It's What's For Dinner campaign funding found unconstitutional- "An federal appeals court on Tuesday ruled that the beef industry's marketing program is unconstitutional because it violates the free speech rights by forcing beef producers to pay for the ads. The decision by the U.S. Court of Appeals for the 8th Circuit upheld a lower-court ruling against collecting marketing fees from cattle producers that went to the Cattlemen's Beef Promotion and Research Board. The fee, $1 per head of cattle, was authorized under 1985's Beef Promotion and Research Act." This decision will most likely have reaching affects on the milk, orange juice, pork, potato, and other similar marketing programs. Although I have always wondered why this type of marketing is necessary- does it really increase sales that much? I wouldn't think it would since these products are everyday type of things that people by at the market every day. But, I suppose that if there was a stigma attached to the type of product it would make sense in a way- like beef.

Yogurt eaters like their cup size smaller, according to Dannon.

What does your office say about you?

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