Beer and Cars
Think Fresh, Drink Fresh -"Beginning this year and stretching into next, Anheuser-Busch will throw much of its marketing might behind this premise: Budweiser is the freshest beer in the country and therefore tastes the best. That's a pretty lofty pitch, one that any beermaker would make. But unlike its competitors, Anheuser-Busch can back up its "Think Fresh, Drink Fresh" campaign. The company's 12 breweries and 700 wholesalers make, deliver and replenish beer faster than anyone in the business."
I don't know. It couldn't be that Bud is one of the cheaper beers out there and a lot of college kids, unemployed, and others who drink beer by the case are looking for something they can afford. Nah. A pint of Boddys or Guinness still tastes a 1000 times better than that piss-swill, no matter if it's not as "fresh".
"A full advertising and marketing campaign, entitled "The Power To Move Forward," will support the introduction of the all-new 2004 Prius gasoline-electric hybrid vehicle when it goes on sale in October, Toyota Motor Sales, U.S.A., Inc., announced today."
"The next generation Prius is a no-compromise vehicle that will appeal to mainstream buyers," says Deborah Wahl Meyer, Toyota's corporate marketing manager. "As a result, the new marketing campaign is designed to reach a wide range of buyers with increased use of mainstream media."
"The advertising, developed by Saatchi & Saatchi Los Angeles, will include 30 and 60 second versions of a television launch commercial entitled "Move Forward." Two additional commercials will be product-oriented, focusing on fuel economy, increased performance and the increased interior room of the Prius. Both product commercials will point out that the Prius never needs to be plugged in for recharging, still a common misconception among consumers."
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