Monday, December 22, 2003

Happy Winter Solstice

Adage looks back at 2003 and so does ;)

Chevrolet is using "An American Revolution" as its tag line for a major new ad campaign that began Friday, Dec. 19. Chevrolet is trying a new tone with the ads: "acceptable rebellion," said Kim Kosak, Chevrolet's general director for advertising and sales promotion, at a press event here last week. She described the campaign's message as "confident without being arrogant and fun at the same time."

A survey by Trojan condoms show those in advertising and marketing are the most willing to have an office romance. The next jobs on the list are those in financial services, sales and people who work in call centres. Are you surprised?

US government sponsors ad campaign for breastfeeding. The overall goal of the campaign is to increase the proportion of mothers who breastfeed their babies in the early postpartum period to 75% and those within 6 months postpartum to 50% by the year 2010. Ads have been created by the Ad Council in NYC. I had no idea there was a government group doing this. Odd.

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