Sunday, January 18, 2004

Gearing up for the Super Bowl

Pepsi teams up with iPod. Starting Feb 1st, 100 million iTunes downloads will be given away through winning redeemable codes printed on packaging for its Pepsi-Cola, Sierra Mist and Diet Pepsi soft drinks. Pepsi will introduce the promotion with Super Bowl ads.

So here's a partial list of who'll be showing up in ads during the Super Bowl in two weeks:
Apple (with possible "1984" update or tribute spot, although this still isn't certain), Pepsi & iPod promo, Gillette, Viagra, Cialias, Levitra, Phillip Morris anti-smoking, Know HIV/AIDS from Viacom& Henry J. Kaiser Family Foundation (pre), Staples, Charmin, General Motors, Dodge (with one 30-second spot instead of Chrysler sponsoring the halftime show), Visa, FritoLay, American Legacy Foundation, NFL&United Way, Pizza Hut (pre) PepsiCo (although not sure which specific products),, and Anheuser Busch (not sure which specific products on this one either.) Anheuser-Busch will also run a spot on responsible drinking, one of four ads aimed at tobacco, drug or alcohol education, according to the company spokesman. Sony Pictures' "Spider Man II," Touchstone Pictures' "The Alamo,", Universal Studios' "The Bourne Supremacy," and Warner Bros. "Catwoman", or "Harry Potter and the Prisoner of Azkaban" ads are possible as well.
There are probably more and we know that Nextel will be airing a spot right after the end of the fourth quarter and Subway will do a postgame spot. I am guessing Microsoft, Linx ads might show up too. I'll post more as info comes out.
Loads of articles at sirlinksalot relating to the game.

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