Saturday, January 24, 2004

More SB news and a joke

More Super Bowl news and some more specific dirt about the Bud and Bud Light spots. (ty Clay.)

Pepsi and i-Tunes promotion will air an ad during the Super Bowl. From the article:
Some 20 teens sued by the Recording Industry Association of America, which accuses them of unauthorized downloads, will appear in a Pepsi-Cola  ad that kicks off a two-month offer of up to 100 million free — and legal — downloads from Apple's iTunes, the leading online music seller. The sassy ad, to be seen by Super Bowl's 88 million viewers on Feb 1, is a wink at the download hot button. Pepsi hopes the promotion will connect its flagship cola, as well as Sierra Mist and Diet Pepsi, with teens who've shown more affinity for bottled water, energy drinks and the Internet.
I love that they are using those kids who got sued. It's nice to see two big companies thumbing their noses at the record industry. The whole issue is rather stupid because they don't seem to realize that the majority of people who download songs tend to do it as a test to see if they want to go out and purchase the CD. I have a feeling this promotion will be very successful.

Here's some marketing humor for you that someone sent to me. Enjoy! :)
The buzz word in today's business world is MARKETING. However, people often
ask for a simple explanation of "Marketing." Well, here it is:

You're a woman and you see a handsome guy at a party. You go up to him and
say, "I'm fantastic in bed," That's Direct Marketing.

You're at a party with a bunch of friends and see a handsome guy. One of
your friends goes up to him and pointing at you says, "She's fantastic in
bed," That's Advertising.

You see a handsome guy at a party. You go up to him and get his telephone
number. The next day you call and say, "Hi, I'm fantastic in bed." That's

You see a guy at a party, you straighten your dress. You walk up to him and
pour him a drink. You say, "May I," and reach up to straighten his tie,
brushing your breast lightly against his arm, and then say, "By the way, I'm
fantastic in bed." That's Public Relations.

You're at a party and see a handsome guy. He walks up to you and says, "I
hear you're fantastic in bed," That's Brand Recognition.

You're at a party and see a handsome guy. He fancies you, but you talk him
into going home with your friend. That's a Sales Rep.

Your friend can't satisfy him so she calls you. That's Tech Support.

You're on your way to a party when you realize that there could be
handsome men in all these houses you're passing. So you climb onto the roof
of one situated towards the center and shout at the top of your lungs, "I'm
fantastic in bed!" .....That's Junk Mail.
Too funny. And too true. I have a feeling I have seen it before, but goodies are goodies, old or new. Well done to whoever wrote this.

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