Thursday, July 22, 2004

Ad mumbo jumbo

+ goes after "Fair and Balanced" claims. "The controversial US documentary, Outfoxed, which claims to uncover the Republican bias of Rupert Murdoch's Fox News, has become the top-selling DVD on, as the liberal political campaign behind the film gathers pace in the US. The number one ratings come as the liberal campaigning group, which contributed £43,000 to Outfoxed's £163,000 budget, took out a full-page advert in the New York Times, declaring: "The Communists had Pravda. Republicans Have Fox". MoveOn and another political organisation, Common Cause, have also called on the US media regulator, the federal trade commission, to investigate whether the Fox News slogan "Fair and Balanced" amounts to deceptive advertising."

+ Saatchi & Saatchi branding executive Brad Stritch rebrands himself for the ladies. Just another reason to love The Onion. :D (hat tip to holger)

+ 25 workplace buzzwords and euphemisms making the rounds in the boardrooms and cubilces (supposedly- thankfully most of these are new to me.) "Corporate jargon and clich├ęs are so pervasive that their use - or abuse - has yielded a buzzword of its own: "Deja Moo" (the feeling you've heard this bull before)."

+ Kmart attempts to revamp itself with new tagline and logo. "Kmart Holding Corp. has dumped its slogan — “Right Here. Right Now.” — and is tweaking its red-block K logo in the retailer’s latest attempt to fashion a message that resonates with consumers."

+ Superbrands in India names 101 of the top consumer brands in the country.

+ Ad billboards, trash cans hit Toronto. Not everyone is thrilled with the idea. "Councillor Joe Mihevc said the city's goal is simply to make it convenient for people to deposit their trash. "Our interest is the garbage can. They're not a garbage can. They're a billboard with a little garbage can attached. Why don't we just get the garbage can we need rather than buying a billboard and having the side benefit of a garbage can?" "Dave Meslin, of the Toronto Public Space Committee said, "It's a bit like a bus shelter with the bus shelter cut off. It's a garbage can inside an ad, there's no question about that.""

+ 'Rubberband Man' gives Office Max it's first Emmy nomination. Ad was created by DDB Worldwide. The other commercials nominated include 'Born A Donkey' for Budweiser- Production Co: Biscuit Filmworks, Ad Agency: Goodby, Silverstein & Partners, 'Dominoes' for Miller- Production Co: MJZ, Ad Agency: Young & Rubicam, Chicago, 'Door Music' for Saturn- Production Co: Anonymous Content, Ad Agency: Goodby, Silverstein & Partners, 'Interview' for United Airlines- Production Co: ACME Filmworks, Ad Agency: Fallon, and 'Outfit' for Citibank Identity Theft Card Protection- Production Co: Thomas Thomas Films, Ad Agency: Fallon.

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