+ Hanes rounds up new celebs. The press release states that Hanes has a new tagline, "Look Who We've Got Our Hanes On Now," and will start airing new tv spots on Monday, Feb 28th starring Damon Wayans, Marisa Tomei and Matthew Perry, along with longtime Hanes pitchman Michael Jordan. The ads were created by The Martin Agency.
I have to wonder why they picked these celebrities though. All three have been rather quiet of late. Maybe they took the gig because they needed some cash, since they haven't been in much of anything recently.
+ Viral marketing's worst nightmare- Hoaxes is an interesting bit from Dab over at AdLand. Definitely worth a read, especially if you're in the biz of creating viral advertising.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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