Sunday, March 06, 2005

:: adgruntie :: Banned Firefighter Advert

+ The MediaGuardian reports that the London Fire Brigade has withdrawn a recruitment advert aimed at lesbian women after complaints from female firefighters.
The advert, which ran in gay and lesbian publications and was to appear in the diversity section of the Independent, had the headline: "Fancy pulling an older woman?"

In smaller print it continued: "Out of a car, from a burning building or just out of danger?"

A spokesman said the brigade had scrapped the advert but would continue its recruitment campaign.

"A decision was taken to withdraw the advert after we became aware that some women firefighters were unhappy with it," a spokesman said.

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