Monday, March 28, 2005

:: adgruntie :: CP+B break new breakfast ads for BK

+ BK launches two new breakfast sandwiches, the Enormous Omelet Sandwich and the Western Omelet Croissan'wich. Seems that breakfast is the topic of the month for the fast food wars. McD's is shilling their breakfast sandwiches with a lot of frequency. Seems I can't turn on a radio without hearing one of their radio spots.
For the commercials to support the launches, Burger King has introduced two 15- and 30-second television spots, "Dog" and "Curtain." Created by Crispin Porter + Bogusky, Burger King's ad agency of record since January 2004, both spots make use of the chain's icon, The King.

In "Dog," a man wakes to the sound of the family dog scratching at the door. Upon opening the door, the sleepy-eyed man finds The King offering him a Western Omelet Croissan'wich.

"Curtain" takes viewers inside the home of a family beginning its day. As a man lifts the shades to let in the morning light, he finds The King standing at his window with the Enormous Omelet Sandwich in hand.

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