Monday, March 28, 2005

:: adgruntie :: Mention Big Mac in your Rap

+ McDonald's is looking to pay hip-hop artists and rappers to mention them in their songs.
Now, McDonald's reportedly hopes to lure hip-hop artists to drop references to Big Macs into their rhymes.

Though it's not offering money upfront, the fast-food giant is willing to pay rappers $1 to $5 each time songs with the plug hit the radio, according to today's Advertising Age. McDonald's hopes to have its signature sandwich in several songs by summer, the mag says. reports that Maven Strategies, an entertainment marketing firm, was hired by McD's for this task and is already reviewing some possible songs. McD's gets the final approval of the lyrics. This should be interesting. Especially since McD's has a track record of trying to be hip and cool but then watering it down to the point of lame. They also have the "family friendly" factor that they insert into every ad, and which isn't always present in a lot of rap and hip-hop tunes. It will be interesting to see how they balance this one out.

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