Tuesday, March 22, 2005

:: adgruntie :: LKT and VW films

+The New Yorker compares Linda Kaplan Thaler to David Ogilvy.
Thaler could be seen as something of a bridge between the Madison Avenue of David Ogilvy and the new multinational order. She is the rare C.E.O. who doubles as creative director. Her corner office on the thirty-fourth floor of One Worldwide Plaza, a block-long building on Eighth Avenue between Forty-ninth and Fiftieth Streets, is her stage. The agency revolves around Thaler.

+ From the LA Times (free reg. req.): Arnold Worldwide creates BMW-a-like films for VW's push for the new Jetta.

Madison Avenue meets Hollywood in "The Check Up," a six-minute film that debuted at this year's Sundance Film Festival.
Shot in a day by music video directors Jonathan Dayton and Valerie Faris, the movie stars Kevin Connolly (HBO's "Entourage") as a fellow clinging desperately to his futon as he wades into his 30s, and Joe Pantoliano ("The Sopranos") as a federal agent prodding him, not so gently, toward adulthood. The vignette wasn't a competitor for best (very) short film, nor is it heading for local theaters. Instead, it's part of the "All Grown Up … Sort of" campaign promoting the Volkswagen Jetta, launched March 19 by VW's ad agency, Arnold Worldwide.
It's another example of the changing rules of engagement in the ad game — in which agencies entice customers by appropriating the trappings and technology of the entertainment industry.

+ Arby's ditches the oven mitt for hat.
"We just thought his time was up," Mager said of the oven mitt. "He was more about our method of cooking, and we wanted a broader message about our brand."

In the new campaign, dubbed "I'm thinking Arby's," the hat appears above the heads of various consumers who can't seem to concentrate on what they are doing because they have Arby's on their minds.
I'm so glad they are getting rid of that annoying mitt. Hated it. Now, hopefully, the hat won't talk.

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