Monday, April 11, 2005

:: adgruntie :: Carat embraces blogs

+Today Carat Interactive annouced that they are offering a "blogging practice" as a part of their integrated media planning and buying service, in tandem with their creative and content group.
"Some of the most loved and most trafficked sites on the Web are blogs," said Toby Gabriner, President of Carat Interactive. "Leading brands have a unique opportunity to extend their online advertising program with blogs, and with this new focus within the media group, we can help clients understand how best to integrate blogging into their marketing programs."
"For advertisers, blogs offer a number of opportunities ranging from standard graphical and text ads to a two-way communication channel with customers to test products and messages," said John Cate, Vice President and National Media Director. "In the coming years, blogs will play an increasingly important role in establishing customer dialogue and communications planning."
Carat will focus on placing ads on blogs or blog networks, creating blogs to encourage two-way dialogue between brand and customer, and monitoring blogs to follow what's being said about brands within the blogging community.

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