Tuesday, May 17, 2005

:: adgruntie :: False advertising by the Anaheim Angels?

+ This year, the MLB team Anaheim Angeles, have decided to start calling themselves the Los Angeles Angles of Anaheim. But they really have no connection to Los Angeles at all. Apparently the state Assembly on Monday decided the Angels’ new name amounts to false advertising and approved a bill that would require the team to disclose on their tickets, ads and other promotional material that their real home is in Anaheim.

The Angels began play in 1961 as the Los Angeles Angels, then changed their name to the California Angels when they moved from Los Angeles to Anaheim in 1966. They became the Anaheim Angels in 1997.

The team changed its name to the Los Angeles Angels of Anaheim in January, a move team officials hoped would attract more fans, advertisers and broadcast contracts by emphasizing the team’s connection to the nation’s second-largest media market.

Anaheim is challenging the name change in court, contending it violates terms of the Angels’ stadium lease agreement with the city.
Even more amusing is that the specifics of the bill would require disclosure to the fact that the Angels play home games in Anaheim "in wording at least a foot high on billboards and in smaller type on their tickets, other printed ads, other promotional material, and TV ads would require the disclosure for at least five seconds against a black background and would have to be read at an "understandable pace" in radio ads." Doesn't seem quite worth it just to be able to stick "Los Angeles" in the name, which makes no sense to begin with.

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