:: adgruntie :: Nerdiness is in

+ Teens embracing dorkdom. Apparently trends have shown that it's now hip to be "uncool".

There was a time when teens who tried something like that would have been asking for some serious goofing. But today being smart and sensitive, even a little socially awkward, is often considered cool – and the signs are everywhere.

I wonder what it will do for Ked's advertising, which currently has the tagline: "Be cool." ;-)