Wednesday, August 10, 2005

:: adgruntie :: Branding - K.I.S.S

+ Branding: keep it simple and go wide round walls is an interesting article about branding and the how the big brands have coped with the changing ad world.
The BusinessWeek ranking of the 100 most valuable global brands shows the names that gained the most in value focused ruthlessly on every detail of their brands, honing simple, cohesive identities that are consistent in every product, in every market worldwide, and in every contact with consumers.
So basically they are creating advertising that is more targeted and more relevant. Sounds smart to me.
It is no accident that most of the companies with the biggest increases in brand value this year operate as single brands worldwide.
Global marketing once meant crafting a new identity for each local market. But the goal for many now is to create consistency and impact - a lot easier to manage with a single identity.
Keep It Simple Stupid...a mantra to live by. ;-)

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