Monday, November 14, 2005

:: adgruntie :: Celebs and Walmart

+ Walmart's holiday campaign features celebs at home. Are consumers actually going to believe that someone as rich and famous as Beyonce or Garth Brooks actually shops at Walmart? This falls into the same category as people believing that all those celebs used in adverts for hair coloring products found at your local drug store actually color their hair themselves. Please. As if they aren't paying top dollar to have their hair done at the most exclusive of places.
There is a right time to use celebs, and I think by using them in situations like this and for products like this, it's just one more example of advertising talking down to consumers or under estimating their intelligence.

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