Thursday, November 17, 2005

:: adgruntie :: Hey Coke, penguins aren't Arctic!

+ Brand Republic reports that Coca Cola is adding penguins to their holiday ads, which usually include Santa and polar bears. I'm going to be nit-picky here and just remind folks that penguins live at the South Pole, which Santa and polar bears reside at the opposite North Pole. Just a small thing really. ;) The spot is called "Arctic beach party" where the bears are woken by partying penguins. The ads have a new tagline: "Give. Live. Love Coke".

The more amusing bit from the article is here:
Katie Bayne, senior vice-president of Coca-Cola Brands, Coca-Cola North America, said: "Coca-Cola holiday packaging and commercials have become a tradition that families anticipate each year."
Really? Which families are that? Pretty sad families if you ask me. Talk about puffery...sheesh!

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