Thursday, January 19, 2006

:: adgruntie :: Amazon Fishbowl and sponsored radio

+ developing an online talk show. Titled "Amazon Fishbowl with Bill Maher, it will be a 30 minute program with guests and the show's sponsor, UPS,"will receive a Publishers Clearing House-style segment in each program, in which customers will be surprised by a celebrity who shows up along with their UPS delivery."

The companies did a similar "Special Deliveries" promotion last summer for Amazon's 10th anniversary, featuring stars like Harrison Ford, Michael J. Fox, Nick Lachey and Jeff Bridges. This is just the latest in the companies attempt to attract users. Other efforts include short films (which stunk), put on a live concert for its 10th anniversary, and had celebrities contribute original content.

Sounds pretty lame.

This morning I had the radio on and heard a promo bit by some auto dealership who sponsored a whole hour of commercial free air time. Now that IS smart. Would have been better if they could have gotten prime drive time, but still 9am-10am isn't too bad. I like the idea and it could be a good way for traditional radio stations to keep up more with the satellite radio stations.

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