Thursday, January 19, 2006

:: adgruntie :: More Ethical WOM

+ reports that apparently disclosure doesn't harm WOM effectiveness. In fact they think it might help. Found this blurb "jaw-dropping":
BzzAgent didn't initially require disclosure, but its leadership learned that it is more effective and more ethical to do so and eventually changed its policy.
Hahaha are you serious? Either the writer of this article has a huge sense of humor or...I just don't know. How the hell can you not know that not giving disclosure isn't ethical? (lots of negatives I know). Still it's absurd.

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