Monday, February 13, 2006

:: adgruntie :: Hershey, Arnold and WOM

+ Wow. I guess I totally missed that Arnold Worldwide won the Hershey account back in October. Looks like they are going to be partnering with BzzAgents to create a word of mouth campaign for Hershey. This is the first wom campaign by an ad agency using BzzAgents. According to the article, "Arnold will assemble the creative for the guides and product samples that each BzzAgent receives."

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