Sunday, March 19, 2006

:: adgruntie :: Boomers

+ Article on the ways in which companies are tailoring products new and old for the aging baby boomer generation.
"We are going to have a huge jump, (where) one in four is going to be over 60," Manufacturers Alliance economist Cliff Waldman said. "The demographic shift . . . translates into enough revenue to be industry-changing for a number of U.S. manufacturers."

Just don't tell these customers that they're old.

"Boomers don't perceive themselves as old," AARP senior research adviser Sarah Zapolsky said. "They never grew up. They will say that they feel seven to 10 years younger than they are. And they are not echoing the typical life stages. Now it's, 'The kids are out of the house and I'm taking up inline skating.'"

No comments :

Related Posts Plugin for WordPress, Blogger...