Thursday, March 16, 2006

:: adgruntie :: Would Lorraine Collett be rolling in her grave?

+ 90 years ago, Lorraine Collett posed for Sun-Maid and became the iconic Sun-Maid Raisin Girl. This week Sun-Maid as launched a new campaign and website to celebrate their 90 years. But it seems the held out on the production budget by looking at the ad. See the :15 and :30 here. The client (Sun-Maid) is quoted in Brandweek saying "We're excited with the resulting television commercials, which put a modern spin on our message that raisins are 'Just Grapes and Sunshine'." Please. This fella must have stared at way too many gawd-awful powerpoint presentations if he actually thinks this animation is good. Just as scary as those lame Nasonex bee ads...but thankfully not quite as horrid as this crappy Dole Banana ad.

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