Thursday, July 13, 2006

:: adgruntie :: Does your site nav work?

+ A press releaes from yesterday announces and a joint venture with AOL and AIM to promote their campaign "Now That's Cold." Thing is, before you issue a press release (12 days after the launch, *ahem*), you'd think that someone would be sure the Slurpee site would be good to go. Unfortunately for them, there are navigation errors. Go to some pages and the only way to get back or out is to go back to the main page. Tsk tsk tsk.

Perhaps this explains it:
AOL is providing all content, creative and development for the Slurpee website. AOL is managing all aspects of the new promotional site, including the loyalty program and a custom research program to measure the campaign's effectiveness.

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