Tuesday, July 11, 2006

:: adgruntie :: No more CEOs in ads please

+ Dear Company Presidents,
I know how much you want to save funds but acting in your own ads. But, please, please take into consideration that if you cannot act, speak clearly or have an accent that is diffcult to understand, perhaps you should not appear in your ads. Perhaps the better idea would be to spend the extra money so you don't look like a fool, ruin the brand you've worked so hard to build, and waste your money. You should know the old adage, "you've got to spend money to make money". This is one area where it applies.

And especially if your ad is of the chest-pounding variety, when you deliver that (like Ford's spots) you come across as an arrogant SOB. Sure you might be fabulous, but what the hell is the benefit to me/the consumer? Chest-pounding is bad enough, but it's always worse when delivered by the CEO or President.

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