Friday, November 24, 2006

:: adgruntie :: Things to read

+ Here are a few articles I came across this morning in my tryptophan hang-over state.

Brits don't buy the brand blog.
ecent data from the IAB shows that online ad spend in the UK jumped 40% in the first half of 2006 to £917m. While many brands were seemingly slow to react to the Web initially, this year marketers have embraced the online environment, so much so that Yahoo! chairman and chief executive Terry Semel, speaking at Engage, said the UK is "years ahead" of the US in internet advertising.

Youtube vs. Boobtube

George Clooney pokes fun at his sex symbol status in a new 30-second TV coffee ad for Nespresso, titled The Boutique and directed by acclaimed film and music video-maker Michel Gondry, will debut in Britain at the end of the month (27Nov06).

Size matters for online ads.

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