Tuesday, November 28, 2006

:: adgruntie :: Youtube viewers skew older than thought

+ Who is watching videos on youtube?
According to an eMarketer audience report, the group of people who watch YouTube videos the most are the 35-64 group, at 54.5 percent. In contrast, people aged from 2-34 comprise 41.3 percent of YouTube viewers, with the 25-34 subgroup comprising 19.1 percent of the total. Kids aged 12-17 made up only 12.6 percent of the total.The data is supported by other Internet research firms as well. Nielsen/Netratings found that 55 percent of YouTube users were between the ages of 35 to 64. Comscore looked at US YouTube visitors specifically and found that 48 percent of them were in the 35 to 64 age category. Quantcast also looked at US visitors and pegged the number of 35 to 64 year-olds at 65 percent. All of these studies were carried out over a single month between May and August 2006, but all using differing methodologies.

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