+ In a return to the golden era of television where shows were sponsored by one brand, we're seeing a resurgence in
a sponsorship deal with the Philips Electronics North America Corporation and NBC will provide fewer commercials, and all that will be shown will be for Philips during "NBC Nightly News With Brian Williams".
The sponsorship is part of a weeklong, $2 million agreement between Philips and the NBC Universal division of General Electric that includes "Today," two cable shows and a feature on NBC's digital weather channel. The deal is the latest element in a campaign that seeks to drive home the Philips advertising theme "sense and simplicity."
And even more scary?
The NBC Universal deal also includes a provision for Donny Deutsch, the host of "The Big Idea" on CNBC, to read a Philips commercial live during his show. It will be the first such delivery of a spot by Mr. Deutsch, who has some familiarity with commercials: he is also the chairman of Deutsch, an advertising agency owned by the Interpublic Group of Companies.
He may have familiarity with them but not acting them out, at least as far as I know. ;)
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