+ Two new Priceline spots featuring Shatner from Butler, Shine, Stern & Partners show Shatner as a semi-super hero with an "hotline" for appeals to find cheap travel deals in his lair decked out in 60s/70s style. Naughty is pretty funny. So is Dad - "I did zap your daddy". Hah!
Great refreshing way to use Shatner. And I think it is pretty obvious they are going after the traveling gnome by taking this direction.
View spots here.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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