Monday, March 05, 2007

Cavemen have it good

+ Geico caveman might get his own show on ABC.
The potential series, being worked out with Geico's shop, Interpublic Group of Cos.' Martin Agency, would focus on three cavemen who have found themselves repeatedly humiliated by Geico's tagline: "So easy a caveman can do it."

They've been branching out for a while. In January, Joe Dyton -- so named by Geico's in-house group, which created the website -- opened up his apartment to the world at On Super Bowl Sunday he played golf with CBS's lead NFL analyst, Phil Simms. Weeks later he was walking the red carpet at the Oscars and interviewing the likes of Jon Voight and Richard Dreyfus for at an after-party.

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