
Yesterday, Pepsi Co's Mountain Dew launched a microsite promoting its new Green Label Art project, which is pretty much the same thing. Green Label Art features the individual artists, and includes a video of them showing what they do, which is nice. Additionally, they are running a contest for people to submit their own designs (deadline June 30th) which will be voted on by the public and the winner will get $10,000 plus have their bottle produced.
Seems like Pepsi is in a design phase as they also have a Design your Pepsi Can promo going on (hat tip Clay)
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