+ A former Verizon employee sent Consumerist the Wireless "Test Man" Usage Guidelines. Having written style guides and having to have read them, this one is amusing compared to some. Then again, part of that is due to the length of time they've been using this character to represent their brand. Comments under the posting are good too.
I'd love to see other documents like this for other brand icons too - Pillsbury Dough Boy, Michelin Man, Cheerios Honey Bee, etc. ;)
(Hat tip to the good folks at Brandflakesforbreakfast)
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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