Thursday, September 13, 2007

Yellowtail outdoor to light up cities

+ A new billboard campaign for Yellowtail wines will appear in 12 cities. "Kit-Cat Klock" features a moving cat-clock where the cat's eyes and bright yellow tail move. This wil be seen in NYC, LA, San Francisco and Chicago. "Firefly" will show the bugs with yellow glowing tails in Atlanta, Boston, Dallas, Philadelphia, Phoenix, Seattle, Cleveland, Miami and New York.
Cramer-Krasselt/Hampel Stefanides, New York, also created a lighted firefly ad that will run in 600,000 copies of Real Simple's November issue. The ads have a pull-tab that sets off a battery that lights four fireflies' tails. Another ad to run in 600,000 copies of the Oct. 22 issue of The New Yorker inserts a temporary tattoo, a yellow-tailed dragon. The ads all use the "Tails you win" tagline for Yellow Tail.

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